LE COQ summer campaign 2024

Base 59 designed a campaign with Generation Z in mind, a generation that seeks what's new, authentic, and spontaneous. Le Coq understands the needs of this generation and aims to create an emotional connection with young consumers.

To further enhance brand visibility and strengthen its image, the campaign has already started appearing in various OOH media, creating a comprehensive experience. Trams and metro, impressive posters at central bus stops, invite passersby to discover the product, while during screenings in summer cinemas, viewers enjoy their films with Le Coq as the ideal refreshing cocktail. Simultaneously, bright colors and the beautiful blue of Greece welcome travelers on ships and at the airport, promising to keep the summer alive all year round. Interactive events in central locations flood the city, and consumers enjoy their cocktails, experiencing the "Never Ending Summer" firsthand. Soon, the cute Le Coq rooster will be sending us postcards from each of its summer destinations through social media.

Le Coq is a pioneering ready-to-drink beverage that combines high quality with unique taste. It offers 10 fantastic alcoholic cocktails such as Mojito, Margarita, Blue Lagoon, Pina Colada, and 2 non-alcoholic options, Margarita and Mojito, ready to accompany us wherever we are, whether on a beach or a city rooftop. With strategic placement and creative design, this dynamic brand is moving decisively towards the future, redefining the ready-to-drink beverage experience.

Because Le Coq is more than just a drink. It's a lifestyle full of enjoyment, relaxation, and creativity. So, if you want to bring a little bit of summer magic into your everyday life, look for these wonderful cocktails and let yourself be carried away on an endless refreshing experience. Enjoy every moment with a Le Coq in hand, because with Le Coq, summer never ends!

Enjoy responsibly.